Radio Spots

Apart from coming up with ideas that optimise this medium, I have also penned lyrics and composed songs for a few promos.

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Wednesday, July 21, 2010

Posted by greysells at 2:20 PM

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greysells: "Twenty rupees to repair the antique clock - say fast and don't stand here for long" the shop owner said when I inquired if there's any way he would repair my grandfather's dear alarm clock for free. I was eight years old then. Next day I went back to the shop and observed him work from a distance. An hour later, I inquired if I could buy one of those screw drivers. The stolen two rupees was good enough and on a Sunday morning I mustered up enough courage to dissect the alarm clock. Hell broke loose when my dad discovered I had ventured into repairing it. Rebuked and reprimanded, I sought out some relief and drew a cartoon of him with an eagle face. And wrote under it- "give me a stick and i'll be the father" This felt good. I evoked some laughter. Soon family photographs transformed, each one had a wise comment behind it. New headlines began replacing ads in the magazines. Thus began a journey within me. The role of problem solving and ideating enticed me. Crafting words to express them. Visualising them. Insights, perspectives, and consumer connect came easy to me probably because of the early exposure to Market research and selling Fax machines helped. Here I am…unleashed.

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